Assembling the media section: four screens and no sound
The decision to mute came after a trial day — visitors stopped in the wrong places.
The media section took longest to prepare. On the trial day all four screens ran with sound, and the effect was not the one expected: people lingered at the loudest work rather than the longest.
The sound was removed and subtitles kept. The queue in front of the screens evened out, and average viewing time rose. The museum draws no rule from this — it says it worked for this particular selection.
